Xiaohongshu.com 小红书 - 你的生活指南
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Xiaohongshu.com Overview
Xiaohongshu.com is a popular social media platform, primarily focused on lifestyle sharing among young users in China. The site was founded by Mao Wenchao and Qiu Fang in 2013 and has become an integral part of the lives of millions of Chinese youth ever since. The website provides a platform for users to record and share their daily lives through various formats such as short videos and photos, and is best known for its emphasis on fashion, skincare, makeup, food, travel, books, movies, and fitness.
The website has an average of 690,894 unique users per day, with a total of 1,658,145.6 page views. The website is hosted by Shenzhen Tencent Computer Systems Company Limited and has a top-level domain of .COM. The SSL certificate is provided by DigiCert Inc.
In terms of safety, the site is family-friendly, providing users with control over their content sharing and viewing preferences. This means that users can avoid inappropriate content by adjusting their privacy settings accordingly, and making sure their posts are only visible to those they trust.
The site has a PageSpeed score of 59, which needs improvement. Site speed is a crucial factor in providing users with an excellent user experience. A slow website can lead to users losing interest and ultimately abandoning it. Thus, the site's developers should work on improving its loading speed to enhance the user experience.
In conclusion, Xiaohongshu.com is a popular social media platform that primarily targets young users in China. The site's strength lies in its focus on lifestyle sharing, which has made it appealing to its target audience, leading to an impressive user base of over 200 million. The website's safety features demonstrate the importance it places on protecting its users' privacy and maintaining a family-friendly atmosphere. However, it could make improvements in terms of website speed, which could enhance the overall user experience.
Xiaohongshu.com Rank Summary
Audience Geography. Where are xiaohongshu.com visitors located?
| Country | Visitors |
|---|---|
 China CN | 90.7% |
| United States US | 2.5% |
| Hong Kong HK | 1.5% |
| Taiwan TW | 1% |
| Japan JP | 0.8% |
| Malaysia MY | 0.7% |
| Other | 2.8% |
| Country | Pageviews |
|---|---|
| China CN | 89.8% |
| United States US | 2.7% |
| Hong Kong HK | 1.6% |
| Taiwan TW | 1.1% |
| Japan JP | 0.9% |
| Malaysia MY | 0.7% |
| Other | 3.2% |
| Country | Rank |
|---|---|
| China CN | 90 |
| Hong Kong HK | 266 |
| Malaysia MY | 603 |
| Taiwan TW | 975 |
| United States US | 3989 |
| Japan JP | 4431 |
Where do visitors go on xiaohongshu.com?
| Subdomain | Pageviews |
|---|---|
| xiaohongshu.com | 81.74% |
| creator.xiaohongshu.com | 7% |
| ark.xiaohongshu.com | 2.55% |
| pro.xiaohongshu.com | 2.15% |
| job.xiaohongshu.com | 1.57% |
| pgy.xiaohongshu.com | 1.49% |
| campus.xiaohongshu.com | 0.72% |
| ad.xiaohongshu.com | 0.66% |
| customer.xiaohongshu.com | 0.55% |
| other | 1.57% |
| Subdomain | Pageviews per User |
|---|---|
| ark.xiaohongshu.com | 4.9 |
| ad.xiaohongshu.com | 2.6 |
| pgy.xiaohongshu.com | 2.5 |
| creator.xiaohongshu.com | 2.3 |
| xiaohongshu.com | 2.23 |
| pro.xiaohongshu.com | 2.1 |
| e.xiaohongshu.com | 2 |
| job.xiaohongshu.com | 1.6 |
| campus.xiaohongshu.com | 1.1 |
| gaia.xiaohongshu.com | 1 |
| other | 0.67 |
| Subdomain | Reach |
|---|---|
| xiaohongshu.com | 89.28% |
| creator.xiaohongshu.com | 7.46% |
| job.xiaohongshu.com | 2.44% |
| pro.xiaohongshu.com | 2.44% |
| campus.xiaohongshu.com | 1.66% |
| pgy.xiaohongshu.com | 1.45% |
| customer.xiaohongshu.com | 1.33% |
| ark.xiaohongshu.com | 1.27% |
| ad.xiaohongshu.com | 0.63% |
| rpdc.xiaohongshu.com | 0.58% |
| other | 0.82% |
How popular is xiaohongshu.com?
| Period | Global Rank | Global Rank Delta |
|---|---|---|
| past 3 months | 416 | 202 |
| past month | 451 | 22 |
| past week | 374 | -104 |
| yesterday | 658 | 445 |
| Days | Pageviews Rank | Pageviews Rank Delta | Pageviews per Million | Pageviews per Million Delta | Pageviews per User | Pageviews per User Delta |
|---|---|---|---|---|---|---|
| 90 | 707 | 349 | 74 | -55.875% | 2.4 | -10.11% |
| 30 | 757 | 8 | 725 | 3% | 2.43 | 1% |
| 7 | 657 | -98 | 84 | 26% | 2.5 | 2% |
| 1 | 1161 | 833 | 56 | -74.274% | 2.3 | -25.32% |
| Days | Reach Rank | Reach Rank Delta | Reach per Million | Reach per Million Delta |
|---|---|---|---|---|
| 90 | 370 | 186 | 1020 | -51.062% |
| 30 | 405 | 19 | 991 | 2% |
| 7 | 346 | -77 | 1200 | 20% |
| 1 | 590 | 395 | 840 | -65.534% |
Xiaohongshu.com Website Safety
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton ConnectSafe evaluates xiaohongshu.com for any unsafe and insecure content. The results are critical for families with young children.
SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
McAfee assesses xiaohongshu.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze xiaohongshu.com for mature or inappropriate content, only security checks are evaluated.
The WOT calculates reputation of the xiaohongshu.com. This reputation system receives ratings from users and information from third-party sources, assesses the xiaohongshu.com for safety features and confirms, whether xiaohongshu.com is suitable for children.
| Domain | *.xiaohongshu.com |
| Issuer Organization | DigiCert Inc |
| Issuer | DigiCert Secure Site CN CA G3 |
| Algorithm | RSA-SHA256 |
| Valid form | 01/25/2024 |
| Expiration | 02/22/2025 |
| Signed | Certificate is not self signed |
| Additional Domains |
*.xiaohongshu.com xiaohongshu.com |
Xiaohongshu.com Rank History
Alexa Rank shows how popular xiaohongshu.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If xiaohongshu.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to xiaohongshu.com and pageviews on xiaohongshu.com over the past 3 months.
Xiaohongshu.com Hosting Information
ASN ID: 132203
ASN Title: Shenzhen Tencent Computer Systems Company LimitedLast Update: 07/19/2024
% [whois.apnic.net]
% Whois data copyright terms http://www.apnic.net/db/dbcopyright.html
% Information related to 'AS132096 - AS133119'
as-block: AS132096 - AS133119
descr: APNIC ASN block
remarks: These AS numbers are further assigned by APNIC
remarks: to APNIC members and end-users in the APNIC region
admin-c: HM20-AP
tech-c: HM20-AP
mnt-by: APNIC-HM
mnt-lower: APNIC-HM
last-modified: 2011-08-10T06:21:42Z
source: APNIC
role: APNIC Hostmaster
address: 6 Cordelia Street
address: South Brisbane
address: QLD 4101
country: AU
phone: +61 7 3858 3100
fax-no: +61 7 3858 3199
e-mail: helpdesk@apnic.net
admin-c: AMS11-AP
tech-c: AH256-AP
nic-hdl: HM20-AP
remarks: Administrator for APNIC
notify: hostmaster@apnic.net
mnt-by: MAINT-APNIC-AP
last-modified: 2013-10-23T04:06:51Z
source: APNIC
% Information related to 'AS132203'
% Abuse contact for 'AS132203' is 'jimmyxiao@tencent.com'
aut-num: AS132203
as-name: TENCENT-NET-AP-CN
descr: Tencent Building, Kejizhongyi Avenue
descr: Hi-techPark
descr: Nanshan District
country: CN
org: ORG-STCS1-AP
admin-c: STCS2-AP
tech-c: STCS2-AP
mnt-routes: MAINT-TENCENT-NET-AP-CN
mnt-by: MAINT-TENCENT-NET-AP-CN
mnt-irt: IRT-TENCENT-NET-AP-CN
last-modified: 2017-10-16T00:27:25Z
source: APNIC
irt: IRT-TENCENT-NET-AP-CN
address: Tencent Building, Kejizhongyi Avenue, Hi-techPark,Nanshan District,Shenzhen
e-mail: jimmyxiao@tencent.com
abuse-mailbox: jimmyxiao@tencent.com
admin-c: STCS2-AP
tech-c: STCS2-AP
auth: # Filtered
mnt-by: MAINT-TENCENT-NET-AP-CN
last-modified: 2014-09-17T00:54:14Z
source: APNIC
organisation: ORG-STCS1-AP
org-name: Shenzhen Tencent Computer Systems Company Limited
country: HK
address: Tencent Building, Kejizhongyi Avenue
address: Hi-techPark
address: Nanshan District
phone: +86-755-86013388
fax-no: +86-755-86013030
e-mail: tencent_idc@tencent.com
mnt-ref: APNIC-HM
mnt-by: APNIC-HM
last-modified: 2017-09-01T12:56:34Z
source: APNIC
role: SHENZHEN TENCENT COMPUTER SYSTEMS COMPANY LIMITED
address: Tencent Building, Kejizhongyi Avenue, Hi-techPark,Nanshan District,Shenzhen
country: CN
phone: +86-755-86013388-64196
fax-no: +86-755-86013030
e-mail: jimmyxiao@tencent.com
admin-c: STCS2-AP
tech-c: STCS2-AP
nic-hdl: STCS2-AP
mnt-by: MAINT-TENCENT-NET-AP-CN
last-modified: 2014-09-17T00:57:52Z
source: APNIC
% This query was served by the APNIC Whois Service version 1.88.15-46 (WHOIS-US4)
Xiaohongshu.com Domain Registration and Settings
Domain Name: XIAOHONGSHU.COM
Registry Domain ID: 1688851578_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.dnspod.cn
Registrar URL: http://www.dnspod.cn
Updated Date: 2023-12-05T10:43:31Z
Creation Date: 2011-11-25T03:16:42Z
Registry Expiry Date: 2033-11-25T03:16:42Z
Registrar: DNSPod, Inc.
Registrar IANA ID: 1697
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone:
Domain Status: ok https://icann.org/epp#ok
Name Server: NS3.DNSV5.COM
Name Server: NS4.DNSV5.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-16T21:40:06Z
| Host | A Record | TTL |
|---|---|---|
| xiaohongshu.com | 43.159.24.58 | 600 |
| Host | MX Record | Priority | TTL |
|---|---|---|---|
| xiaohongshu.com | xiaohongshu-com.mail.protection.partner.outlook.cn | 5 | 600 |
| Host | NS Record | TTL |
|---|---|---|
| xiaohongshu.com | ns4.dnsv5.com | 86400 |
| xiaohongshu.com | ns3.dnsv5.com | 86400 |
| Host | TXT Record | TTL |
|---|---|---|
| xiaohongshu.com | v=spf1 include:spf.protection.partner.outlook.cn ip4:139.217.239.155 ip4:40.72.104.225 ip4:40.73.101.7 ip4:42.159.185.160 ip4:40.73.72.23 ip4:139.224.113.34 ip4:106.15.199.98 ip4:47.100.175.65 ip4:106.14.162.178 -all | 300 |
ns3.dnsv5.com
TTL: 180
Email address: enterprise3dnsadmin.dnspod.com
Serial: 1724935021
Refresh: 3600
Retry: 180
Expire: 1209600
Minimum: 180
Xiaohongshu.com HTML Check
Xiaohongshu.com Desktop Performance
Last tested: 10/12/2016
| Total Resources | 44 |
| Number of Hosts | 6 |
| Static Resources | 39 |
| JavaScript Resources | 7 |
| CSS Resources | 4 |
Xiaohongshu.com Mobile Insights
Last tested: 10/12/2016
| Total Resources | 55 |
| Number of Hosts | 6 |
| Static Resources | 52 |
| JavaScript Resources | 21 |
| CSS Resources | 1 |
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